Report Design & Animation

SRDC and Mentor Canada were looking for a visual identity for their report on mentorship for BIPOC youth, as well as creative and accessible data visualizations to share their findings, both within the report, and externally via social media and live presentations.

Photo of a text excerpt from the Brand Package for SRDC. Blue Headings and Quote text, with lime green quote marks, and black plain paragraph text.
Example of graphs included in the report. Lime greeen and yellow gradient bars indicate percentages of respondents answers.
Illustrated frame animattion of three youth holding keys with different words representing their unique skills.
Animated hand animation of two people exchanging keys with eachother. Illustration the exchange between mentors and mentees.
and image of the cover of the Report, with an example page peeking out from behind it.

Report Branding

A full visual identity to cover the entire report project, from presentations, social media, to the report itself. This included:

  • Full brand kit, including:

    • Presentation templates

    • Social media templates

    • Custom illustrations to set visual style for any animation work

    • Colour & typeface choices across all assets

Custom Data Visualizations

Data visualizations help take both quantitative and qualitative data, and design them for easy and accessible use by project stakeholders and the public. These visualizations are used in the final report, and any social media shareables or campaigns created.

Custom Animations

Custom animations can bring life to the qualitative and quantitative data within the report findings, as well as the key takeaways researchers want to impart upon their audience. They can make content that is usually very dense and difficult to read much more accessible and memorable for the intended audience. We created a 60 second animated video in English & French with custom animation, music, and Voice Acting.

The Final Report

All of this work would culminate in the presentation and layout of the final report itself. This report would be fully designed and typeset, and a final deliverable of a PDF & EPUB report would be delivered. This will include all of the data visualizations, illustrations, and brand assets we will have created over the previous project stages.

Options for the report can include:

  • Print ready PDF for physical reproduction

  • Digital focused PDF including interactive links

  • Accessible Plain text version of the PDF & EPUB

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The Gender Doula: Website Redesign